WHAT IS JO
JO is the seamless orchestration of strategy, creativity, and performance. Delivering results with clarity and confidence, and the effortless “OH!” moment when everything clicks.
What we do
JO Delivered
We build the system that connects insight → message → experience → performance, across every touchpoint.
Brand Understanding
Clarify what your brand is, where it sits, what tension it resolves, and where it is truly different—then define the core emotional experience it must deliver.
Customer Journey & Personas
Define key personas and map how they move from awareness to loyalty - tensions, needs, triggers, and what unlocks action at each stage.
Content Strategy
Translate the journey into a content architecture by stage (brand → demand → loyalty). Define archetype, voice, and creative rules. Decide formats, channels, and cadence (online and offline).
Omnichannel Activation
Bring the brand to life across retail and events, PR and OOH, web, social, CRM, and e-commerce—aligned in one plan, with measurement and governance to keep everything moving.
THE ORIGINS
André Jacques
André Jacques is a growth and innovation strategist with a track record spanning corporate leadership, academia, international consulting, and agencies. At Super Bock Group and Carlsberg Group, he rose from intern to CMO in under a decade. He served as Vice-Dean of Porto Business School, leading the innovation and international management agenda, and strengthened his credentials with an Ivy League MBA in the United States. Based between Portugal and Japan, he's the founder of A JOLT, who works with leaders on strategy, international expansion, ecosystems, and performance with a clear focus on results.
Tiago Barquinha
Tiago Barquinha is a brand and experience architect with over 25 years of experience in branding and business-driven creativity.
He founded Mojobrands and has led projects for large-scale brands with high operational demands, turning strategy into actionable systems, experiences, and real customer touchpoints. He holds degrees in Management and Communication/Advertising, and also teaches as a guest lecturer in marketing and management programs.
WHY JO
We make you look good in front of your boss.
When brand and performance operate on separate tracks, budgets scatter, teams collide, and growth gets lost between the lines.
JO stops the trade-off: one plan, one language, one outcome, so marketing becomes coherent, measurable, and repeatable.
Joint objectives, unified KPIs
Creative that moves people and performs with purpose
Light governance, weekly check-ins, clear reporting
READY TO GET STARTED?
Get your JO today